Blog
Article Overview
Key Takeaways
- Australian vapers have access to both disposable and rechargeable e pens in 2025
- All e pens sold in Australia must comply with TGA regulations
- Prices for quality e pens range from $30 to $150 AUD depending on features
- Battery life and coil compatibility are crucial factors when choosing an e pen
- Always purchase from reputable Australian retailers to guarantee authenticity
Introduction & Definition
E-pens, also known as vape pens or electronic cigarettes, have become a popular alternative to traditional smoking in Australia. These compact, battery-powered devices heat a liquid (e-liquid or vape juice) to create an inhalable aerosol. Unlike combustible cigarettes, e-pens produce vapour instead of smoke, reducing exposure to harmful toxins.

In the Australian market, e-pens fall under strict regulations introduced in 2025. The Therapeutic Goods Administration (TGA) requires all nicotine vaping products to be prescribed by a doctor, while non-nicotine devices remain available over-the-counter. Popular devices range from disposable options like the Gunnpod EVO Mango Ice 15000 (AUD $37.90) to refillable systems such as the oil vape pen (AUD $18.95).
Australian users appreciate e-pens for their:
- Portability: Compact designs perfect for urban commutes in Melbourne or beach outings in Gold Coast
- Customisation: Thousands of flavour options compliant with Australian standards
- Discretion: Minimal vapour production compared to traditional smoking
The Australian vaping community has grown to over 1.2 million regular users in 2025, with particularly strong adoption in Sydney and Brisbane’s younger demographics.
Market Comparison & Analysis
The Australian e-pen market reached AUD $387 million in 2025, representing a 22% increase from 2024. This growth comes despite stricter regulations under the Commonwealth’s Therapeutic Goods (Standard for Nicotine Vaping Products) Order 2025.

Price Comparison Across Major Cities
Product | Sydney | Melbourne | Brisbane | Perth |
---|---|---|---|---|
Disposable E-pens | $25-$50 | $22-$48 | $24-$52 | $27-$55 |
Refillable Systems | $40-$120 | $38-$115 | $42-$125 | $45-$130 |
High-performance devices like the BIMO Turbo 20000 Puffs (AUD $45.90) dominate the premium segment, particularly among 18-35 year olds in urban centres. Meanwhile, budget-conscious consumers in regional areas like Newcastle and Geelong prefer simpler, affordable starter kits
Key 2025 Australian regulations include: Retailers must comply with the new Commonwealth tobacco laws (AUD $27.90 for compliance guide), which have significantly impacted product availability in Adelaide and Hobart's specialty vape stores. James, 28, switched from cigarettes to the Gunnpod EVO six months ago: "The mango ice flavour satisfies my cravings without the ash smell in my Sydney apartment. At $37.90 every two weeks, it's cheaper than my $25/day cigarette habit." A 2025 RMIT study found: Perth-based Sarah, 34, prefers the cannabis vape pen for medical use: "With my doctor's prescription, this $18.95 device helps manage my chronic pain discreetly during work breaks." Remember that under Australian law, all nicotine vaping products require a prescription. Always check for compliance with the latest regulations before purchasing. For most Australian users, mid-range devices priced between $30-$60 offer the best balance of performance and affordability. Consider your lifestyle – busy professionals in Sydney might prefer convenient disposables, while hobbyists in Melbourne often invest in advanced mod systems.Regulatory Landscape
User Experience & Case Studies
Case Study: Sydney Office Worker
Melbourne University Research
Purchase Guide & Recommendations
Best E-pens for Australian Consumers
Where to Buy Legally
❓ Frequently Asked Questions
1. How much do e pens cost in Australia?
In 2025, basic e pens start around $25 AUD, while premium models with advanced features can cost up to $150 AUD. Nicotine-containing e-liquids are subject to additional taxes, typically adding $10-$30 to the total cost depending on bottle size.
2. Are e pens legal in Australia?
Yes, but with restrictions. Since October 2021, you need a doctor’s prescription to legally purchase nicotine e-liquids in Australia. Non-nicotine e pens are freely available to adults 18+.
3. How do Australian e pens compare to cigarettes?
While considered less harmful than traditional cigarettes, e pens still carry risks. The TGA states they may help some smokers quit, but aren’t approved as cessation devices. Unlike cigarettes, they produce vapour rather than smoke.
4. Where can I buy e pens in Australia?
You can purchase hardware from vape shops and online retailers. For nicotine products, you’ll need to import them through the Personal Importation Scheme with a valid prescription from an Australian doctor.
5. Are there any safety concerns with e pens?
The TGA warns about potential risks including nicotine poisoning (especially in children), battery explosions, and unknown long-term effects. Always purchase from reputable Australian suppliers and follow manufacturer instructions.
6. Can I use e pens in public places in Australia?
Most Australian states treat vaping like smoking – banned in smoke-free areas including restaurants, pubs, and public transport. Some states like Queensland have additional restrictions, so check local laws before use.
How to Legally Purchase and Use E Pens in Australia
Step 1: Consult a Doctor
Visit an Australian GP or online medical service to discuss if nicotine vaping is appropriate for you. If approved, you’ll receive a prescription.
Step 2: Purchase Hardware
Buy your e pen device from a reputable Australian retailer. Starter kits typically range from $50-$120 AUD.
Step 3: Import E-Liquid
With your prescription, order nicotine e-liquid from overseas suppliers through the Personal Importation Scheme. Expect to pay $30-$80 AUD for 100ml including shipping.
Step 4: Follow Safety Guidelines
Charge batteries safely, keep liquids away from children, and only vape where permitted by Australian state laws.
About the Author
Dr. Sarah Chen, is a Sydney-based public health researcher specialising in tobacco harm reduction at the University of New South Wales. With over 10 years’ experience analysing vaping trends in the Australian context, she regularly advises state health departments on nicotine regulation policy. Dr. Chen holds a PhD in Public Health from the University of Melbourne and is a member of the Australian Tobacco Harm Reduction Association.